Norell. Master of American Fashion

Norman Norell (1900 1972) the first American designer to employ couture techniques, refined workmanship, and luxurious fabrics made dresses, coats, and suits that critics deemed the equal of Paris, earning him the sobriquet the American Balenciaga and forever changing perceptions about New York s Seventh Avenue garment industry. Norell showed the world that American design could climb to great heights by producing collection after collection that was both elegant and practical. He singlehandedly shaped the character of the ready-to-wear industry and served as a role model to younger generations of American designers. Early jobs included creating costumes for film and stage and outfits for the stars themselves, as well as working for fashion entrepreneur Hattie Carnegie. Norell brought to the world a lean sophistication and American glamour in his daytime suits, jersey separates, swing coats, and his shimmering sequined mermaid dresses. Clients included Lauren Bacall, Babe Paley, Jacqueline Kennedy Onassis, Lena Horne, Dinah Shore, Marilyn Monroe, and Lady Bird Johnson. Norell was the first thoroughly modern American designer and his dresses are still prized by stylish women today.