MBA In A Week - Алан Фінн

MBA In A Week is a simple and straightforward way to get the edge in business, giving you everything you really need to know in just seven short chapters. Every day it focuses on one area of MBA study, from global business, finance and accounting, to strategy, marketing and operations management.

This book distils the most practical business insights of an MBA into easy-to-digest bite-sized chunks, giving you a basic knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, MBA In A Week is your fastest route to success:

• Sunday: Global business pressures and change
• Monday: Finance, economics and accounting
• Tuesday: Entrepreneurship, ethics and social responsibility
• Wednesday: Strategy and marketing
• Thursday: Operations management
•  Friday: Organizational behaviour and human resources management
• Saturday: Research and change management

Year of publication: 2016

ISBN: 978-0-473-60823-8