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Design to Grow. How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too) - фото 1
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Design to Grow. How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too) - фото 1
Design to Grow. How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too) - фото 2
Design to Grow. How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too) - фото 3
Design to Grow. How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too) - фото 4
Design to Grow. How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too) - фото 5
Design to Grow. How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too) - фото 6
Design to Grow. How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too) - фото 7
Design to Grow. How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too) - фото 8
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  • Design to Grow. How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too) - миниатюра 2
  • Design to Grow. How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too) - миниатюра 3
  • Design to Grow. How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too) - миниатюра 4
  • Design to Grow. How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too) - миниатюра 5
  • Design to Grow. How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too) - миниатюра 6
  • Design to Grow. How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too) - миниатюра 7
  • Design to Grow. How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too) - миниатюра 8

Design to Grow. How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)

Код товара: RE_1799580

Характеристики

Бренд
Penguin Books
Страна-производитель
Украина
Язык
Английский
Количество страниц
256
Продавец
Readeat.com

О товаре

Tomorrow's business winners need two things: scale and agility. The answer to both is design.

For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries. And in recent years it has sustained that growth while becoming even more agile - something most established businesses struggle with.

In Design to Grow, Coca-Cola's vice president of Innovation and Entrepreneurship David Butler gives an unprecedented behind-the-scenes look at Coca-Cola's design-led strategy for growth. He shows how any business can use the same approach to get to the next level.

Clear and actionable, this book is a must-read for leaders, creatives and entrepreneurs.

Характеристики

Бренд
Penguin Books
Страна-производитель
Украина
Язык
Английский
Количество страниц
256
Продавец
Readeat.com

Информация о технических характеристиках, комплектации, составе, стране изготовления, внешнем виде товара и т.п. носит справочный характер и основывается на последних доступных сведениях от производителя. Для уточнения информации о товаре можно обратиться в колл-центр Продавца или Сайта.

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